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Craig Whitmore

Managing Member

ChiRho TEK Services, LLC

About

My first experience working on chiropractic equipment was in the mid-90’s. I was a patient of  Dr. Paul Peters, in Madrid, IA. After several years, he changed offices and, during the move, damaged his Spinalator table to the point where it no longer ran. I dearly loved that thing and offered to fix it. He accepted, and I had it running again in short order.

I moved to Sioux Falls with my family in 2004, and eventually became a patient of Dr. Heath Marsh. He uses an Erchonia percussor on me, which I also dearly love. During a visit several years ago, he apologized that it wasn’t working and mentioned that he was hesitant to send it in for repair because it was out of warranty and thought the cost would be prohibitive. I offered to look at it, and ended up fixing it. This has become a nearly annual occurrence due to young children, with inattentive parents, that like to swing it around by the cord.

After the most recent of these events, he mentioned that the table he had me on needed a bearing change. I told him I could handle that, too. During our discussion, I learned that no one in the Sioux Falls area worked on chiropractic equipment and the idea of ChiRho TEK was born.

Why me?

I’ve been involved in equipment maintenance and repair, on one level or another, since I was in the Navy in the mid-80’s. I was a nuclear electronics technician/reactor operator, assigned to the reactor controls division on a fast-attack submarine. My job was to operate, maintain and repair the electrical and electronic systems used for reactor protection and control.

I left the Navy in 1988 to attend Iowa State University, where I earned a B.S. in Engineering Operations. I began working as a senior reactor operator at the University research reactor in 1990. I continued at the reactor after graduation and was promoted to Reactor Supervisor until decommissioning in 2000.

Concurrently, from 1995, I was an assistant scientist for the x-ray group at ISU’s Center for Non-Destructive Evaluation. I operated, maintained and repaired industrial x-ray generators, imaging and energy detection devices, sample positioners and associated equipment. I also ran a machine shop, fabricating equipment used in research projects.

I moved to Sioux Falls in 2004 and I worked for several years in industrial predictive maintenance. In that role, I used techniques like infrared thermography, vibration analysis, and airborne ultrasound to monitor the condition of equipment in production plants.

I’ve been in the water treatment business, maintaining industrial boilers and cooling towers, as well as the commercial beverage industry, servicing equipment ranging from frozen drink to computerized espresso machines. I’ve also repaired or rebuilt nearly every appliance in our home.

Over the years I’ve learned that most machines are composed of similar parts, just used in different configurations to suit the application. I’m now using this nearly forty years of maintenance and repair experience on chiropractic equipment.

(Psssttt, you misspelled it. Its C-H-I-R-O…)

Yeah, I know. My mind is a strange thing. The misspelling is intentional.

I wanted the name to be indicative of my primary client base, chiropractic clinics, but I also wanted to allow for possible expansion to other markets. So, spelling it ChiRho gets me there phonetically, but leaves the door open to service other areas of business as well.

Science and engineering use Greek letters to represent variables for many different parameters, so I have some familiarity with the Greek alphabet. I think the lower-case letters are more distinctive from ours than are the upper-case, (upper-case Chi and Rho look like X and P, respectively) so I chose to use lower-case in the logo.

Additionally, I am a Christian. The way this company came together was very much a God thing. The Roman emperor Constantine is said to have ordered his army to paint the letters Chi and Rho, the first two letters of Christos (Christ), in upper-case, superimposed, on their shields, following a dream or vision from God, to ensure victory in battle.

I don’t have imperial aspirations. I like the protective image of a shield and I hoped that the lower-case letters would illustrate my gratitude to, and dependence on, God without appearing overambitious.